Tracking & Attribution SpecialistLeads Enterprise is looking for a Tracking & Attribution Specialist to build, maintain, and improve the measurement infrastructure behind our performance marketing campaigns. In this role, you'll ensure that acquisition data is accurate, conversions are tracked correctly, and marketing teams have the insights they need to make better budget and optimisation decisions. You'll work across advertising platforms, analytics tools, websites, funnels, and CRM systems to connect marketing activity with real business outcomes.Responsibilities:Implement and maintain conversion tracking across Google Ads, Meta Ads, native advertising, and other acquisition channelsConfigure and manage tracking through Google Tag Manager and GA4Build and troubleshoot events, conversions, pixels, tags, and server-side tracking solutionsEnsure accurate data flow between advertising platforms, websites, landing pages, analytics tools, and CRM systemsDevelop attribution frameworks that connect marketing activity with qualified leads, customers, and revenueMonitor tracking accuracy and identify discrepancies between platforms and internal dataCollaborate with performance marketing teams to improve campaign optimisation using first-party conversion dataWork with developers and analytics teams on tracking implementations and technical integrationsSupport offline conversion tracking and CRM-based conversion importsCreate clear documentation for tracking architecture, events, and measurement processesContinuously evaluate new privacy, attribution, and measurement solutions as the advertising ecosystem evolvesRequirements:3+ years of experience in marketing analytics, tracking, attribution, or a related technical marketing roleStrong hands-on experience with Google Tag Manager and GA4Experience implementing conversion tracking for Google Ads and Meta AdsUnderstanding of Meta Pixel, Conversion API, Google enhanced conversions, and offline conversion trackingStrong knowledge of UTM structures, event tracking, conversion architecture, and attribution principlesExperience connecting advertising data with CRM or first-party business dataAbility to troubleshoot tracking discrepancies and identify data quality issuesStrong analytical mindset and attention to detailUnderstanding of lead generation funnels and performance marketing metrics such as CPL, CPA, CAC, ROAS, and LTVExperience with server-side tracking, APIs, data warehouses, or BI tools is a strong plusExperience in lead generation, affiliate marketing, or performance-focused environments is an advantageWhy Join Us:Work on measurement systems that directly influence marketing and budget decisionsBuild tracking infrastructure across multiple performance marketing channelsConnect advertising data with real customer and revenue outcomesCollaborate with experienced performance marketers, analysts, developers, and growth specialistsWork with modern analytics, attribution, and marketing technologiesSolve complex measurement challenges across different acquisition funnelsCompetitive compensation based on experienceOpportunities for professional growth and career developmentFlexible work format and fast decision-making processesHow To Apply:If you're ready to make a measurable impact in a performance-driven environment — we'd love to hear from you.Apply now and help us drive growth through data, experimentation, and execution.Ready to join us?Tracking & Attribution SpecialistTracking & Attribution SpecialistGrowth Marketing ManagerPaid Social Media Buyer (Meta & TikTok)Retention Marketing ManagerPerformance Marketing ManagerGoogle Ads / Paid Search Specialist (Performance)Marketing Data Analyst (Performance & Attribution)Native Ads Media Buyer (MGID/Adskeeper)Email MarketerBy clicking "send" you agree to Terms And Conditions Thank you!Your message has been sent successfully.We’ll get back to you as soon as possible.Something went wrong. Please try again later or refresh the page.
